4. A new name for a wider audience
The company has also announced that the app will soon be launched globally under a new name, Demumu. As reported by Reuters, on Apple’s paid app chart, it is already listed with this name and is currently at number two, after briefly reaching the top earlier in the week.
A reflection of changing living habits
The growing interest in the app also highlights a wider social shift. China may have up to 200 million one-person households, with a solo living rate exceeding 30%, according to state newspaper the Global Times.
As more people choose or end up living alone, concerns around personal safety have become more common.
5. From an unknown team to sudden attention
The app was developed by a small independent team. After it went viral, the creators shared a message online. “Thanks to all netizens for their enthusiastic support. We were originally just an unknown small team, co-founded and operated independently by three born after 1995,” Sileme said, as reported by Reuters.
With the rise in downloads, the company also announced a paid model. An eight yuan fee was introduced to help manage increasing costs. The app is already listed as a paid download on Apple’s App Store.
6. A new name for a wider audience
The company has also announced that the app will soon be launched globally under a new name, Demumu. As reported by Reuters, on Apple’s paid app chart, it is already listed with this name and is currently at number two, after briefly reaching the top earlier in the week.